Do you want to create a design graphic portfolio?
If yes, stay
prepared...
There are so
many ways to go about it, and it can be really easy to get bogged down in
details and lose sight of your overall goal: getting hired. But if you follow
these tips, you'll have an effective portfolio that will help land those
elusive gigs without any extra work.
1. Show, Don't
Tell
You’ve
probably heard this one before, but it bears repeating: Show, don't tell. When
you're creating a portfolio, your work should be the star of the show, not what
you did to get there.
The best way
to do this is by showing off your process rather than just talking about it.
You can do this by including lots of images from start to finish or even from
early sketches. They are often more effective than straight-up renders because
they show how much thought went into every aspect of design—and also give
viewers an idea of how far along an idea could go before being fully fleshed
out into something usable or at least good.
2. Pick a Visual
Hierarchy
The second
tip is that you should have a visual hierarchy. Visual hierarchy is the order
in which elements are placed on a page or screen, and it helps the viewer find
what they are looking for. In other words, if your graphic design portfolio is
full of random graphics with no visual hierarchy, it will be difficult for
potential customers to navigate through it successfully.
Visual Hierarchy comes in many forms—font
sizes and colors; typefaces/lettering styles; an arrangement of elements
(elements such as photos or illustrations); legibility vs aesthetics vs
function...the list goes on!
3. Try an
Interesting Layout
The next step
is to break the grid. You can use a grid for your layout, but you don't have to
stick with it. Don't be afraid of using negative space or asymmetrical
layouts—they will help create a unique look that makes your portfolio stand out
from other portfolios on the same page.
4. Consider Your
Audience
The best way to create a killer portfolio is by thinking about the audience you're designing for. Who are they? What do they need? What are their goals and needs?
Here's a quick
list of questions you should ask yourself:
Who am I
designing for? This includes who, what, when, where and why questions.
For example,
if I'm designing a website for an organization that helps animals in need—a
great place to start would be asking "Who?" You then can answer this
question by looking at their mission statement or tagline; researching previous
work (if available); speaking with current employees; observing how visitors
interact with the website; etcetera. Once you have all these answers straight
in your head then it's time to move on to the next step.
5. Keep it
Organized
● Organize
your portfolio by project type.
● Use a
consistent layout for each project.
● Use a
consistent color scheme for each project.
● Use a
consistent font for each project.
This will
help you keep everything organized and make it easier to find the information
you need when working on a new assignment or redesigning an existing brand
identity system, which is essential in this industry.
6. Include a
Little Bit of Everything
This tip is
really important. You want to show your range, so don't be afraid to show work
you're not proud of or that doesn't fit your style. If you know that there are
certain types of projects that you love doing and others that you struggle
with, it's okay to include both in the portfolio.
7. Share Who You
Are as a Designer
There are
many ways to share who you are as a designer, but the most effective way is by
sharing your portfolio. With an online portfolio, clients can see that you've
put in the time and effort to create something that they'll want to use.
This step is
important because it shows them what kind of work you do and how creative it
is. It also lets them know how much time and energy goes into each
project—something that's especially important for those who work remotely or in
small teams.
8. Use Details
to Help Tell the Story
One of the most effective ways to tell your story is through details. Details are any elements that help you convey information or provide context to the reader. They can be in the form of text, graphics, or both.
For example:
● A business
logo might have a pattern on it that represents its brand values and mission
statement.
● An
infographic showing how many people use each product at different times of the
day.
You should
think about which details will help you tell your best design story—and only
include those! If there isn't enough space for all of them on one page,
consider breaking up your portfolio into multiple pages so readers can see more
than just one piece of work at once without scrolling through too much
text/graphics on every page.
9. Show Your
Process
You should
show your process, which is how you got from the idea to the final design. This
can be a step-by-step process or a visual representation of how you work as a team.
You want to show that you’re not just throwing ideas out there and hoping for
success—you take time to work through them and make sure they’re good enough
before moving forward.
If possible,
include examples of collaboration with other people on projects or at least
include their names. Showing that you communicate well with others is important
for creating trust in clients and potential employers—and it shows them that
although there may be some disagreement during the process, this doesn't affect
the overall quality or effectiveness of what gets done because everyone
involved understands each other's role in the project.
10. Find Your
Design Style and Showcase It
Your design style is the visual language you use to communicate your aesthetic. As designers, it’s important to know who we are as individuals, and how our work reflects who we are as people—and what makes us unique. Your style should be reflected in everything from the fonts and color palette used in any given project or portfolio design, down to the way that images are cropped or framed on the page (or even just using simple typography like Helvetica). This creates an overall clean look with an emphasis on simplicity over detail—the perfect way for someone looking for inspiration from someone else's work!
11. Only Put
Your Best Work in the Portfolio
One of the
most important things to remember when creating your portfolio is that it's not
simply a collection of your past work. You want to include only the best, most
relevant projects—the ones you're proud of and feel like represent your best
work.
If you've
been working for years but have never done anything truly spectacular or
memorable, don't put it in there.
Similarly, if
something isn't as good as what you could've done but still feels like it belongs
alongside other pieces—like a previous project that was just okay instead of
great—don't include it either.
12. Don't
Underestimate the Power of Typography
The right
typeface can make or break your portfolio. You should use the correct font for
each project, whether it’s an infographic or a flyer that you want to stand out
from the crowd.
● Use the
right typeface. If you have decided to use a serif font such as Helvetica (or
one of its many variations), then do so—but be sure it suits your purpose and
audience.
● Choose an
appropriate typeface. A classic example of this is when someone uses Comic Sans
on their resume because they think it makes them look funny; however, this may
be hurting their chances of getting hired. Try choosing something more
professional like Times New Roman instead. They'll both look extremely
professional while still being fun at first glance too - perfect if we're
talking about resumes here.
13. Simplicity
Simplicity is
key. If you're not familiar with the industry or have a lot of experience, keep
it simple. When in doubt, simplify!
When
designing your portfolio and trying to decide on which typefaces to use, don't
be afraid to try something new—but if you're feeling stuck or unsure about the
direction of your work, it's best not to overthink things too much.
Conclusion
There you have it! We hope these tips help your
design career to flourish. Remember, every portfolio is unique and should be
treated as such. Our goal with this post was not only to provide some general guidelines but also to give you
ideas on how best to tailor them to your specific goals, needs, and skillset.