Web design is the art of creating a well-structured website that puts answers questions and meets the needs of customers. A good web design is considered a significant element in increasing online sales, as well as in gaining higher rankings in search engines. Below are some of the qualities required for a good web design:
1. Responsiveness
Responsiveness is a crucial part of any web design. It
means that your site can be viewed from any device, regardless of its size or
resolution. In other words, you don't need to worry about whether people will
be able to see the content on your website when they visit it—it'll be there
for them.
2. Readability
The first thing you need to be aware of when designing
your website is readability. Readability refers to how easy it is for visitors
and users who have vision impairments to understand the content on a page. When
designing for any audience, several things must be considered when creating an
effective layout:
- Font type should be easy to read
- Font size should be readable
- Avoid using too many fonts
3. Consistency
Consistency is one of the most important characteristics
of a good web design. Consistency in color, font, and style are all elements
that should be used consistently throughout your website. This consistency
makes it easy for visitors to navigate around your site and find what they're
looking for quickly.
4. User-Friendly Navigation
Navigation is the path you take through your website and
how you get to your desired page. A good web design should have intuitive
navigation, which means that it's easy to use, consistent in its appearance and
clear in its labeling of each button or link. It should also be visually
appealing so users can easily see what they're doing when they click on one of
these links or buttons.
5. Attractive Visuals
Use colors that are pleasing and easy on the eyes. You
want people to be able to see what's going on in each section of your site
without having too much difficulty or strain in doing so—so choose colors that
work well together and make sense together.
6. Branding
Branding is the most important part of any website. It's
the visual representation of a company and it's what sets you apart from your
competitors. A good brand will be consistent across all marketing channels,
memorable, unique and relevant to your target audience.
7. SEO Friendliness
SEO friendly—this means optimizing website content for
human readers as well as machines (e.g., spiders). This can mean adding
metadata tags such as or; writing longer titles; using keywords appropriately
throughout the text; including alt-tags with images; structuring paragraphs so
that they're easy to scan; using bulleted lists instead of paragraphs when
possible.
A good web design is easily crawled by search engines. If a page is not crawled, it won't show up in the results of a search engine query. The more pages are crawled, the better chance you have of getting your site ranked higher in Google or other search engines.
8. Social Media Integration
Social media integration is a great way to keep your website visitors engaged and coming back.
It’s simple: When you integrate with social media
platforms like Facebook, Pinterest, and Twitter, it allows you to share
information on your website that people are already interested in seeing.
9. Calls To Action Buttons
Calls to action buttons are a great way to direct users
to a specific page or website. They can be used in the header, footer, or
sidebar of your website and should be easy to find and use.
Call-to-action buttons should be relevant to the content
on the page, but they should also be placed in a prominent position.
10. Engaging Content
Content is king. It's what people see and it's what they
remember, so you want your content to be engaging and informative. Your site
needs to have relevant content that will help visitors learn more about your
brand, products, or services.
Your website content should also be original, unique and easy to
read and understand.
Conclusion
We hope this list is helpful. If it is, please share it
with others, who can also benefit from a more thorough understanding of what
makes a good website design. In the end, design is subjective, but that doesn't
mean you can't be critical of the design you encounter along the way. This list
was created based on years of experience and close observation of trends. The
authors have tested these guidelines in their practices and encouraged other
designers to do the same to ensure they're true.