1. Point
Points are the most basic elements of design. They can be
used to create lines, shapes and curves. Points are also used to create a
variety of shapes such as circles, triangles and squares. They can also be
combined with other basic shapes such as lines and curves to form more complex
ones like ovals or stars.
The use of points as a starting point for creating other
elements ensures that you have an overall aesthetic feel while working on a
project that requires multiple styles throughout its life cycle i.e., logo.
2. Line
Lines are a visual element used to create movement, tension
and rhythm. They can be straight or curved, thick or thin and broken or
continuous. Lines can also be horizontal (left-to-right) or vertical
(up-and-down).
3. Shape
Shape is the second element of the graphic design process.
Shapes are 2-dimensional and can be geometric or organic. Geometric shapes are
easy to understand and communicate, while organic shapes are more complex and
difficult to communicate.
Shapes can be used as a way to differentiate elements on a
page, but this isn't always necessary; sometimes it's sufficient just by using
solid colors with no other visual clues (such as lines). In terms of hierarchy
in our design system we'd call this "shape hierarchy."
4. Form
The term form refers to the shape of an object, and it can
be used in a number of different ways. For example, a jelly bean is its own
form because it does not have any other form—it just looks like one. In
contrast, a photograph has many forms: it could be round or square; flat or 3D;
portrait or landscape (or any combination thereof).
Form can also refer to how something is presented: for
example, if you're designing an advertisement for an electronics store called
"Electronics R Us," then your design should have an eye-catching logo
that draws attention by being bold and colorful on the bottom left corner of the
screen. You would want this logo to have good contrast with other elements in
order for them all get noticed at once—and hopefully buy something!
5. Space
Space is the negative space in a design, and it's an
important part of the overall visual language of your work. It can be used to
create a mood or atmosphere, separate elements visually, direct attention to
certain parts of the page (or even just one element), and more.
If you're not sure how much space you need for each
element—whether it's text or an image—consult with other designers on what they
think works best for their designs. You will probably find that different
people have different opinions about when exactly there should be too much or
too little white space around their work; this is something that varies from
person to person but will become clearer over time as your own style develops
into its own voice within this medium.
6. Size
The term size refers to the relative size of an object or
design element.
7. Colour
Colour is a powerful tool that can be used to create contrast, harmony, and unity. It can also be used to create moods and visual interest. Colour can help you achieve the objective of your design: hierarchy, balance, etc.
Graphic design is the art of visual communication. It’s more
than just making things look nice. Graphic designers are responsible for
creating effective and appealing visual content, whether it’s for an ad
campaign or a website.
Final Thoughts
Create visually striking designs by picking up a few simple
design elements. Learn how to identify and showcase them, and you'll become a
better designer in the process.
